Network Marketing

Attraction Marketing describes the behavior trend of how people are using the internet to build a successful home business today. They are abandoning ineffective Old School network marketing methods that had you pounding the telephones with cold-calling expensive dead-beat leads, dragging someone to a home or hotel opportunity meeting, hanging flyers, and bugging your friends and relatives to support your dreams. There was a three foot rule that anyone who came within three feet of you was your next prospect.

This was not a win-win marketing model for many people trying to do internet network marketing. So impersonal! So devoid of caring! So filled with rejection! Is it any wonder that the revival of Attraction Marketing–now often referred to as “Web 2.0″ or the “New School”–made so much sense?

And it really was a revival of Attraction Marketing that has been taking place. How did people choose their business associates before there was an internet? They welcomed the referrals of others who had good experiences. They returned to shop at the places that gave them value in their association, that addressed their needs with the spirit of a gladly-given service, that helped them find solutions to their problems. This was really a form of Attraction Marketing before the internet had stepped in.

How have people seen their role on the internet change to help them in their online business now that they realize the good sense that Attraction Marketing does make? One major thing people now realize is what an astounding source of information the internet can be. And they, themselves, can be contributors to that tremendous resource. They can participate in many areas of social marketing, giving real value before getting a return. They can dig deep to learn what is the niche that really interests them, and therefore, who is their target market.

They can educate themselves about the area they are pursuing, become an expert in this area, and write information-filled articles which they can then submit to the internet in proper form. Growing this content of such useful information and making it available for others on the internet will serve to “brand” them as the important item in this arena–the expert, the entrepreneur, the leader, the solution finder, the trusted friend. Thus, great content from YOU will encourage visitors to think about you as a person they know and like in the most positive of terms.

So internet systems based upon Attraction Marketing are now saying, “Do no pitching, and your prospects will come, credit card in hand, asking you for what you have to offer.” Or, also quoted, “Be the hunted, not the hunter.”

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